As practitioners of the creative field, we are aware that “the world needs empathy now more than ever before.” Leading a team of creatives means trying to solve complex problems in fresh new way. By learning to let go of your own perspective and look at the problem ahead of you from a new perspective, you will be a better leader, have a stronger internal team, and come up with better design solutions for your clients.
As an empathic leader, you’re aware that you studio’s internal culture has a personality. This internal culture is often defined by the value system, beliefs, and assumptions that you and your employees share in common. It is a leaders job to maintain this culture through rituals and practices. Overtime every internal culture must go through an evolutionary change to accommodate the studio’s changing needs. There is no doubt about it. It is a studio’s leader’s job to create a strong positive internal company culture based on empathy in order to attract talent and sustain everyone in the studios happiness and creative productivity. Culture is considered to be one of the key factors that influence the long-term success of a company in the competitive markets of today.
American billionaire investor and founder of the investment firm Bridgewater Associates, Ray Dalio, shares in his book, Principles, what he's learned over the course of his career. He argues that life and business can be broken down into a set of rules and principles. Dalio argues that a company functions as a unique machine consisting of two main parts: culture and people. Every company needs to recognize its people are at the core of the business. As leaders, its important to show up for them and guide them in a myriad of ways. These two factors must work in symbiosis, balancing each other and collectively helping companies run more and more efficiently overtime. A studio doesn't generate any of this work on its own, the machine needs talented people inside it to make everything happen.
A growing amount of research displays unavoidable evidence of a significant relation between a positive internal cultures and innovative, happy employees. Leaders set the tone for making sure a studio’s internal culture is attractive. Sub Rosa is a New York based brand strategy company that practices empathic leadership in order build a strong team and approach problems with a deeper understanding.
Wether you are looking to start your own creative studio, or looking for a job with a positive work environment, knowing what a great company culture consists of is crucial to your success story. The components that contribute to a positive internal company culture, specifically in creative fields, are: transparency, established vision, clear communication, defined responsibilities, recognition of great work, the physical environment, cultivated meaningful relationships, and ongoing learning and teaching initiatives.
Comentários